I love how he calls attention to the theoretic divides between the inbound marketing strategists who put a stake in the ground around PPC (pay-per-click), social media marketing, search engine optimization, or content development.
As an inbound marketing strategist and a small business owner, I read A LOT of articles about all these varied school of thought and have generally concluded that there a mix of all strategies is the best way to go.
Pete makes that point in his article, too, and I found it rather validating.
Each inbound marketing strategy has its own pros and cons, its own business requirements (guidelines, costs, management, care & feeding) and its own audience. The strategies that will work best for your small business are the ones that:
- you can implement
- you can follow through with and maintain
- you can afford
- reach your audience