Your dusty widget might be a pile of old products literally covered in dust in the warehouse, an old way of doing business that you're reluctant to update or a staffing model that no longer meets your needs. Or, it might be a metaphor for fears that prevent you from taking a new risk.
Whatever it means to you, it's time to ditch that dusty widget and move your small business forward!
I'm a professional copywriter and small business marketing partner with a proven track record of generating millions of dollars for a variety of organizations. Based in Portland, Oregon, I help business owners translate their great ideas into marketing messages that sell. My best accomplishment, however, is being the mom of one really great kid.
Shop my recommended reading list at Powell's, the best bookstore on Earth. Buy E-Books to download instantly, or order used and brand-new titles to ship anywhere in the world. Support small businesses!